Everyone smokes -- dawn till dusk -- around kids, while pregnant, even the gynecologist smokes while performing internals.
And, when the man of the house gets home late from drinking too many Manhattans in a dark-paneled steakhouse, the little woman chirps: There's a bacon and egg sandwich on the range.
Such period atmospherics are part and parcel of the 13-episode AMC TV series "Mad Men," named after the Madison Avenue ad executives, who treated ethics, health and women as doormats.