Four hundred deuces descended on Vegas. Four hundred PR types came to a Ragan social media conference.
Deuce (media 2.0) is, for now, the current word-of-mouth method for social media -- forget newspapers, forget the 6 o'clock news ("your demographic is "dead" -- check the obits if that is where you get your news.). Social media is how the news is spread, generally, online. OK, and if you can't tell the history of China in 140 characters (aka, be a "twitterer" on line -- that's the keystroke count), well, pay the Neptune fee.