Did October’s pink saturation catch your attention, move you to action?

Employee News & Views Editor: October 30, 20130 Comments

We’re in the last days of October – which means it’s the end of a very important month: Breast Cancer Awareness Month! A month when all shades and forms of pink come across your social media, a flood of reminders appear on your TV screen through commercials, media outlets and freakishly large men on football fields across America sport pink cleats, wristbands, socks and gloves.  You see pink everywhere – even referees in pink caps and using pink penalty flags.

Yep, the NFL’s pink saturation has made pink “cool” and it’s a brilliant strategy.  My teenage boys, who would have once never been caught wearing pink, now wear and support pink confidently – all because of the NFL’s example.  My boys show their support by wearing pink tape around their ankles and cleats, pink armbands, pink Nike football socks (at $18 each!) and other popular pink apparel among athletes – so I’ve contributed several hundred dollars to breast cancer awareness over their last couple of years playing football – because the NFL caught their attention. Did they ask me if I have gotten a mammogram? No.  Do they understand what the campaign is all about? Not sure they fully do – yet.

So, did any form of pink saturation catch your attention?  Did it make you act upon its call or move you to share the pink with people you love?

The pinkest of questions is … and this is directed to women (or the women in your life) over the age of 40 – did you, sometime within this month-long, awareness-filled, reminder-friendly, and ever-so-clever saturation of breast cancer awareness, get a mammogram?  Have you been scheduled for a mammogram or have an appointment for your yearly physical exam with your doctor?  Does this not apply to you – or are you male and still reading?  Well, good … have you reminded your wife, partner, mother, sister, daughter or friend to get a mammogram?

Research found on the NFL and Susan G. Komen websites say about 2.5 million women live to tell about how they survived breast cancer.  More astonishing, every 69 seconds, someone will die from the disease.

If you’re 40 or over and have never had a mammogram, or don’t get regular recommended mammograms or physical exams, it’s not too late to start.  Just because the invasion of pink is about over, doesn’t mean it’s too late to get it done.  Keep delaying that appointment though, and it can be too late to save your life – as early detection gives women a greater chance of survival.

I recently turned 40 and yes, I’ve had my dreaded mammogram.  Turning 40 was the trigger for me, not the pink saturation but I did dread having it for two reasons.  One, I didn’t have the time to go see my doctor (even though I was due for my yearly physical exam).  However, I knew I needed the screening – therefore I needed the referral and had to see my doctor to get that. Two, ouch!  I feared the squisher.

Well, I managed to conquer both procrastination and fear! As an employee at Community Regional, I was pleasantly surprised when I discovered a breast diagnostic center on campus.  The convenience of having a mammogram at my workplace made getting this done so much easier and I was thoroughly impressed (from a patient perspective) with the great customer service received, comforting staff, privacy, the convenience of a noon appointment, and the fast digital technology allowing me results before I left! 

Fresno Diagnostic Center at Community Regional Medical Center offers screenings, diagnostic mammograms, ultrasounds, and various other procedures. They are open for mammograms Monday through Saturday and offer flexible scheduling to medical staff, employees and volunteers of Community Regional.  For more information about Fresno Diagnostic Center located at 2210 E. Illinois Ave., Suite 106 in the Community Medical Plaza, see their information sheet attached. 

If you’re one that procrastinates when it comes to your health, or you’re afraid of the squisher too, ask an accountability partner to help you take that step or to remind you weekly until you get it done – you’ll be glad you got it over with.  Screenings do save lives and although the NFL’s “A Crucial Catch” campaign raises about $4.5 million for the American Cancer Society with tactical strategy, it is supposed to move you and/or the most adored women in your life in the direction of a goal to live a long, healthy life. 

Shannon Merritt,
Communications Specialist,
Community Regional Medical Center

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